In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. An example of data being processed may be a unique identifier stored in a cookie. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. You can have harsh ingredients, but a good formulator can still use it to create gentle formulas. It increases tensile strength and restores hair elasticity. The lawsuit, which was filed by over two dozen customers, is seeking at least $75,000 in damages. From the reviews, this is mainly the Olaplex No. Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. "Athlete | Empire" presents the in-depth, intimate stories of these businesses, as told by the players themselves. Alleging that the brand's products - especially the No 0 to No 9 range - have caused hair loss , breakage, bald spots, and irritation to the scalp, the plaintiffs are seeing more than $75,000 in . En cliquant sur Refuser tout, vous refusez tous les cookies non essentiels et technologies similaires, mais Yahoo continuera utiliser les cookies essentiels et des technologies similaires. 5 Bond Maintenance Conditioner, Olaplex No.8 Bond Intense Moisture Mask, and, Olaplex No.9 Bond Protector nourishing Hair Serum. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". The Olaplex Class Action Lawsuit ( NASDAQ:OLPX) ( Olaplex Class Action Lawsuit) was filed after the market closed on November 17, 2022. 6, Olaplex No. has gained more than 5,000 followers who say that the products led to their hair becoming 'broken all the way to the root' and draining chemically-treated hair of color. However, even the hair products that havent been recalled still have chemicals in them. Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. Do you work at Olaplex or have information to share? The lawsuit is the latest controversy for the ultra-popular hair-care brand. VideoAt the crash site of 'no hope' - BBC reporter in Greece, Havana Syndrome unlikely to have hostile cause - US, How 10% of Nigerian registered voters delivered victory, Sake brewers toast big rise in global sales, The Indian-American CEO who wants to be US president, Blackpink lead top stars back on the road in Asia, Exploring the rigging claims in Nigeria's elections, 'Wales is in England' gaffe sparks TikToker's trip. The judge granted awards upward of $20 million on each of the four claims, with a guarantee that Olaplex will get at least $37.4 million. Last Updated on February 21, 2023 3:47 PM, demanded that the ingredient be phased out. Consult with your doctor before making any changes to your daily routines or diet. Read more here: Camp Lejeune Lawsuit Claims. Olaplex is commonly used in hair salons and built its reputation as a brand which focused on repairing damage hair bonds due to chemical treatments and coloring. articles a month for anyone to read, even non-subscribers! Top editors give you the stories you want delivered right to your inbox each weekday. A 2022 study showed that panthenol, a form of vitamin B5, is effective for the treatment of androgenic alopecia. Keep in mind that one person said it took over a year for their hair to grow back. Olaplex CEO JuE Wong addressed . JuE Wong is a strong leader and will keep the brand on course through this storm for its shareholders. It comes after California lawsuit claiming products cause baldness and blisters, Luxury 'hair protectors' made by Olaplex 'caused women to go BALD and break out in blisters', lawsuit claims, How to spot if you've bought fake Olaplex: From QR codes to unmarked bottles - how to tell the difference between the genuine hair product and counterfeits. Additionally, the products contain panthenol, a form of vitamin B5 that can cause an allergic reaction, which resulted in cases of contact dermatitis for some women, and sodium benzoate and ascorbic acid, which together form benzene, a carcinogen, the lawsuit alleges. Ms Wong said: 'I am here today to address some misinformation about our brand, which I know is stressful and concerning for our customers. JuE Wong, chief executive officer of Olaplex, took to Olaplex's social media channels in a just over two-minute video to state that the suit, filed . Olaplex has a history of digging in and fighting legal battles. This ingredient was made to repair hair strands on a molecular level. However, the lawsuit against Olaplex Holdings alleges the . That has happened to other people, so if you're using it, just be careful.'. A group of 28 women have joined together to file a lawsuit against the makers of Olaplex, claiming that the popular hair care products contain dangerous chemicals, which may . The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. They just are kind of vouching for themselves rather than sounding concerned.". Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. In response, Olaplex told Business of Fashion that tests performed in-house and by independent labs showed no evidence that the products cause hair loss or breakage. Olaplex a.k.a. 3 Hair Perfector once contained lilial, a known sensitizer and allergen linked to infertility. Olaplex has also publicly addressed claims of hair loss on Twitter and TikTok, saying its products are independently tested and "results do not indicate that using our products can lead to hair loss.". The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. On Feb. 9, 30 consumers sued Olaplex, Bloomberg reported. According to its own public statements, however, Olaplex did not remove lilial from products sold elsewhere in the U.S. and European Union until February 2022 and, at any rate, should have pulled the items entirely from stores, the lawsuit says. . 8 and Olaplex No. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. Additionally, they hope to get full refunds, including tax, for all those who bought this product. "OLAPLEX products do not cause hair loss or hair breakage," a spokesperson for the company told Insider in a statement. Olaplexs market value surpassed $19 billion at the start of 2023, but since the news of the lawsuit broke early last week, the brands stock took a sharp decline. The plaintiffs are collectively seeking $75,000 (62,200) in damages. She said she visited a dermatologist, who diagnosed her with psoriasis and eczema, and suggested she switch to hypoallergenic hair products. Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. 'Olaplex CAN cause your hair to fall out. By clicking Sign up, you agree to receive marketing emails from Insider I noticed that it started burning my scalp. Customers were complaining that overusing the products was causing serious damage to their hair. They disputed the brand's social media messaging that its products could revive "compromised hair.". I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. I also really slathered it on. This case is being fought not only in the court system but also in the court of public opinion. Manage Settings In some cases, they received refunds after reporting problems with hair breakage and loss to Olaplex. Be sure to let me know! ', 'I was using it too much, and it literally broke my hair. The Olaplex products mentioned in the lawsuit include Olaplex No. 9. Get class action lawsuit news sent to your inbox sign up for ClassAction.orgs free weekly newsletterhere. 7, Olaplex No. "We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories.". A network of celebrities, salon workers, and influencers were hired to boost the product and given marketing materials, training, or other information, to make "false or misleading statements," according to the lawsuit. 'We have publicly released the HRIPT test results for all of our products. (Bloomberg) -- Olaplex Holdings Inc. said its sales will . Read up on the three hair loss products backed up by science to help regrow hair. Damage and excessive hair loss, buyer beware!!! Please download the PDF to view it: Download PDF. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. They also claimed that lilial, used to give hair products a pleasant smell, has been identified as having endocrine-disrupting properties that could interfere with natural hormone functions and may pose risks to fertility and fetal development. The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". Want to stay in the loop on class actions that matter to you? Celebrities, YouTubers and influencers such as Kim Kardashian have all sung the product's praises in recent years. The brand perhaps most . Nous, Yahoo, faisons partie de la famille de marques Yahoo. Company faces lawsuit alleging its products cause hair loss. The company's filing also noted that it had "proactively" devised a new version of the product that didn't contain lilial, which Olaplex said in a February social media post it had previously used "in small amounts as a fragrance.". Every one of Olaplex products pass this HRIPTT test.'. Sparks makes it clear she is not affiliated with this lawsuit, and her opinions are not to be taken as legal advice. Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Olaplex CEO JuE Wong. The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". According to the lawsuit, many other purportedly safe Olaplex products contain panthenol and other ingredients well known in the beauty industry to be allergens and irritants that can cause allergic contact dermatitis, hair loss and scalp injuries. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' On Trustpilot, one customer wrote: 'I wish I could put 0 stars but I can't.. Olaplex is the worst thing you can put on ur hair mine got sooo fragile and thin. Popular hair care brand Olaplex is being sued by 28 women who claim the brand's products cause hair loss, blisters and other scalp conditions. There are thousands of people all saying the same thing. 0 to No. 2, Olaplex No. Katherine Lawton She said she also experienced redness and swelling around her face and hairline. everyone stream Carly Rae Jepsens Dedicated album - jaden . ', Actress Kristin Cavallari told her 4.5 million followers: 'This is not an ad at all. Brands will provide clinical data and whoever sues needs to have photos and documentation; otherwise it's he says / she says. The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. Lilial was previously used in small amounts as a fragrance in Olaplexs No. The Olaplex brand, widely available in popular beauty stores and online, is marketed to restore damaged hair and protect against breakage. Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. Per the case, many of the Olaplex products at issue contain sodium benzoate and ascorbic and/or citric acid chemicals that, when combined, create the known carcinogen benzene. It's difficult to know just how many refunds Olaplex has issued. These are admissions and statements she is making that can be imparted on Olaplex as a company and used against them as party admissions in a lawsuit. Overnight on Wall Street is daytime in Asia. Olaplex has released test results that it says show the products are safe. Olaplex has not recalled any of its products in the wake of the lawsuit. Vicks VapoRub to Stimulate Hair Growth: Does it Work? Learn all the details in this week's episode of #WhatsUpInMakeup on my YouTube. Markets never sleep, and neither does Bloomberg. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. Daniela Sirtori-Cortina 4 days ago. A lawyer for Olaplex declined to comment on the status of the suit. 3 two times a week. Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. Olaplex products do not cause hair loss or hair breakage, a representative from Olaplex tells BeautyMatter. Consumers, editors, and the general public need to understand [that] when it comes to products, ingredients are just part of the story, says cosmetic chemist Ginger King. The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand. Track your investments 24 hours a day, around the clock from around the world. 2 min read. Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. Read about our approach to external linking. Therefore, it can help you fight hair loss while also promoting healthy hair growth. There is no reason that Olaplex would cause hair loss. Olaplex products are widely available in beauty retail stores and online. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the lawsuit said. Have you tried Olaplex hair loss products? With regard to the Olaplex products one-time inclusion of lilial, a synthetic scent ingredient, the lawsuit says the European Union Scientific Committee on Consumer Safety in 2020 demanded that the ingredient be phased out of hair and beauty products by March 2022. It also . The subsequent social media fallout prompted Olaplex CEO . On Tuesday, Olaplex said net revenue this year will be $563 . She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. To the contrary, many believed their situation would have been worse but for the Products.. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. In 2019, Olaplex won a second judgment against beauty giant LOral after Olaplex accused the beauty giant of stealing trade secrets in a meeting in California in 2015, when the companies were conducting a due diligence process. Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. Olaplex has strongly denied the allegations, insisting its range does "not cause hair loss or hair breakage". Many buy from Amazon which is filled with scam products. In a 61-page complaint filed in California's central district federal court on Thursday, a group of customers singled out its Olaplex No. Top Class Actions posted an article about Olaplex in April . Please look out for the groups on Facebook just to see the damage this product has caused. If Olaplex wins this case, the beauty industry may see less of these expensive and reputationally damaging lawsuits. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. Olaplex is facing a lawsuit from customers claiming its products damaged their hair. Access your favorite topics in a personalized feed while you're on the go. This is why I dont recommend Olaplex products. "We are prepared to vigorously defend our Company, our brand, and our products against these baseless accusations.". In science, let the data speak.. It is a sign that they pored time and money into making their products. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing . Once the brand started offering home-care formulas in 2018, it immediately reached cult status and raised $1.55 billion in an initial public offering in September 2021. 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