Last year, nearly 70 million unique viewers tuned in to . And the same is true for NASCAR. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. 500 MOMENTUM:Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline. NASCARs 2020 champion is also its most popular driverfor the first time since 1988. Even more so than in baseball, the on-screen product is affected with the layout of a track. The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. What other big American sport has ongoing action behind a commercial? Karlo watched a lot of Mcgyver back in the 90's and grew up trying to be a Mr. fixit/jack of all trades. Its not often noticed, but it was definitely noticed by Jeff Gordon fans: had NASCAR not implemented the Chase, the driver of the iconic #24 could have been the one standing aside Dale Earnhardt and Richard Petty today with seven titles, instead of his protg Jimmie Johnson. Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? Its largely forgotten now, because the sports current elimination format playoff system at least had some thought put into it. NBC did the best with what it was given, really, but there were few compelling storylines. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. The NASCAR season ended on a slightly better note in the ratings, though the season could not quite measure up. Should there be concerns with the current trend of viewership? This is a BETA experience. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Which might explain why, despite the denials, the people who are descendants of Big Bill France, the man who started it all, are quietly shopping the company around and hoping to get out while the goings good. The current NBA broadcast deal nets the league $2.6 billion a year, however, a new report says the next one may be closer to $8 billion annually. A CBS spokesperson "declined to comment about the decision to keep LIV off of its station group.". That NASCAR was doomed, soon to become nothing more than a memory. The rise of social media as a tool, pastime, or source of information and entertainment has certainly affected most sports, NASCAR included. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. It may seem good on the surface, but there's more beneath that makes this concerning. It makes a world of difference watching on TV. Im also someone who became a disenchanted former fan myself. So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. He pointed out that despite the ratings decline, NASCAR achieved a "double-digit share increase" last year. Photo credit: eliduke on Visualhunt.com / CC BY-SA NASCAR Home. All Rights Reserved. In fact, the current car lends itself to some pretty good racing. In todays media world they are now just a small part of what is used to measure the popularity of the sport. With his brilliant head wrench Chad Knaus on the pit box, the #48 team for years remorselessly laid the field to waste when playoff time started. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. Kyle Busch, NASCARs black hat, won his second title. 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. Sundays race at Auto Club is also down from the second race of the 2021 season. Photo credit: Zach Catanzareti Photo on Best Running / CC BY However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. In 2019, that number had dropped to just 2.92 million. (It did.) Standings. TV ratings are no longer the end all be all for NASCAR. The XFL also had a better Week 2 performance than the 2019 Alliance of American . Admittedly, several of these rule changes have been beneficial to the sport, but some have unfortunately come across as marketing stunts that have turned away fans. Oxford Gold . Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. Compared to the last time the Brickyard 400 was run in July (the 2017 race), Sunday's ratings were down 21 percent and viewership was off 23 percent. And forget Danica the non-stop promotion and ass-kissing of all things NASCAR by the announcers seriously, compare them against broadcasters of any other big-league sport has people who were once fans changing the channel permanently. Strauss also reported that TNT's viewership is down 40 percent since the 2011-12 season, and ESPN has seen a decline of about 20 percent during the same time. NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). Standings. And we wont get into the murdering of the English language that goes on week after week, ad nauseum. The disappointing ratings continue a downward trend in Daytona 500 viewership, which has been steadily declining since Fox scored 18.7 million viewers in 2005 with a household rating of 10.9 . Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. Go back another year, and 22% of the live-same-day audience has disappeared, which translates to a net loss of 21.3 million TV viewers per night. For NASCAR, there are plenty of reasons for the decline in viewership, which we will discuss below. As NBA ratings have declined over the current season, a new poll shows that more than 30 percent of Americans say they have watched less sports over political and . HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. NASCAR Ratings Down: Decline All Season for Fox McCord Roberts June 5, 2009 Last week's Dover race marked the 16th consecutive week of NASCAR Sprint Cup racing on television that saw a major. So here are three actual reasons for the decline of NASCAR. NASCAR star Bubba Wallace reacted to a chart on Twitter that showed last weekend's NASCAR race at Foxwoods Resort Casino as the top-watched sporting event of the weekend. NASCAR averaged 4.570 million viewers for Sunday afternoon's event at Auto Club Speedway. . The household share was up 9% compared to 2022 and represented the largest share for the second race of the season since 2017. The crowd sold out it's 30% capacity soon after the event was . On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. NASCAR tv ratings for the Bristol Motor Speedway dirt track. We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. Sundays NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). You may opt-out by. Men in particular were more put. A fan of cars and bikes, and most anything with an engine, he divides his time between work and family. Even though the Confederate battle flag was banned within Talledega Speedway on Sunday, outside the track, the initials "PC" stood for "publicly Confederate.". Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports Related: NASCAR ratings on big rise compared to recent years in 2022. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. The 2019 season was run as regularly scheduled as well. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. or Disney plus; there's more competition for those eyeballs then there's ever been. As the son of one of the greatest racecar drivers in history, Junior also had an impossible standard to live up to. That's the lowest TV audience ever recorded for the. Now, they buy their way in. Last years Xfinity race at the track aired on FS2 and had a 0.21 and 341,000. Overall, it is another positive and negative week. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. Las Vegas, by contrast, moved back from the coveted week after the Daytona 500. Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. If you want to attribute the decline of NASCAR to arrogant leadership, look no further than that single act. It was the first NCS race on the dirt in 50 years. Much like Kyle Petty, he ultimately became more known for his good-guy personality and his lineage than for his achievements on the racetrack. CLASH SUCCESS:NASCAR TV ratings are in, and the Clash is most-viewed since 2016. A driver dominates a race until the last lap and then gets crashed on purpose by the guy who goes on to win. American Hartford Gold. Those moments generate interestand rivalries, which every sport needs. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. Not only is this tolerated by NASCAR but encouraged. Atlanta has had some classics, but that was partly by virtue of the venue hosting the championship race, such as Alan Kulwickis unforgettable title win in 1992. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. Certain segments of fans, and media, began to cry that sky was falling. Viewership for the 2019 Phoenix race was 22% lower than in 2018. The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average At the start of the 21st Century NASCAR TV ratings, meant everything. In fact, Nascar could just dump it all on Netflix - which, according to one study, is responsible for half the decline of TV viewership alone. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. In NASCARs pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. On Monday, the Bristol Motor Speedway dirt track hosted the NASCAR Cup Series. What are the biggest differences between these sports? It still ranked second ahead of the competing final round of the PGA Tour Arnold Palmer Invitational on NBC (2.4, 3.86M). I wonder why Truck Series and Xfinity viewership(even from 2019) is up but Cup Series viewership is down. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. Racing is still pretty danged dangerous. The previous days Xfinity Series finale drew a 0.6 (flat) and 1.01 million (+3%) on NBCSN and last Fridays Truck Series finale drew a 0.30 (+3%) and 473,000 (-4%) on FS1. 2.27.2023. Photo credit: tequilamike on Visual hunt / CC BY . Motorsports encompass a wide variety of classes that offernumerous choices for fans ofauto racing. Related:15 Rules Every NASCAR Employee Has To Follow. Far from it. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA The . Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. TV ratings for the Richmond race were said to be down 12% from the same race in 2015 and 44% from 2014. . The Monday portion of that race averaged a 4.2 and 7.03 million, compared to a 6.2 and 10.94 million for the first 20 laps on Sunday before weather rolled in. Mike Joy is an outstanding announcer, and it was never a big deal for a fan to mute Darrell Waltrips exponentially annoying boogity boogity boogity! at the green flag. Not only in the business world, but in all sports as well. NASCARs NextGen car shows promise and one huge issue, NASCARs Daytona 500 ratings indicate a worrisome trend. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. It is now an elitist sport because only those who can afford to pay to play need apply. No longer do young NASCAR racers start at their local tracks and work their way up. Elliott is a great driver and a likable kid, and he doesnt take any craphe doesnt shy away from wrecking a driver like Denny Hamlin if the situation called for it. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. NASCAR should post improved viewership numbers in 2022. Not just limited to NASCAR but to many other sports as well is the gradual retirement of its well-known athletes that were the main draw for people to watch the events. There was suddenly lots and lots of prize money available and other full-time competitors like Bill Elliott, Dale Earnhardt and Darrell Waltrip joined up to give chase. Next:10 NASCAR Drivers With The Most Wins (& How Much They Won). In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. Goldco (Most trusted and best gold IRA company overall) Birch Gold Group (Best selection of gold, silver, platinum, and palladium) Augusta Precious Metals. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. Formula 1 does not have a single commercial during their races on ESPN. Jerseyball Millvilles Mike Trout and Aaron Cox, Precision Pistol Shooting For Greatness, The Power of Fun Dave Raymond, The Original Phillie Phanatic, Being Relentless The HEADstrong Foundation, Surviving Until Tuesday Sergeant Andrew Einstein. NASCAR finale sees modest gain as season posts modest drop, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. . Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA Or at least to give the appearance of it. No longer could a late-model driver from Syracuse or Spokane get a car and a team together and show up to try to qualify for any of NASCARs races. It was blatant condescension towards what was arguably the most loyal fanbase in sports. As streaming services provide instant entertainment whileNASCARhas scheduled andlengthy race events,thecomparison is similar toordering drive-thru (cheap and convenient) versusdining at a fine restaurant (pricier and takes longer before you can eat). So if Im right, in a few years NASCAR may become Americas summer sport again. The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. Feb. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR's Last Weekend at a Racing Gem. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. That's the first time in a decade that that has happened, Hebrst said. The decision . . Top Ten motorsport stories: Abu Dhabi, Larson, COVID 2022 Land Rover Range Rover looks gorgeous, The government of Canada is harassing its citizens, William Davis: a Liberal in Conservative clothing, Trying to create a story where there is no story, Dubas will dump Tavares to make Rielly captain, Canadian racings crown jewel, Jukasa Motor (nee Cayuga) Speedway is closed down, I have my critics but Page, McReynolds top the list, What my grandchildren think Santa would drive (if he had a car), The markets shifting to EVs and that explains Fords flip-flop, Lets use public embarrassment as a way to curb drinking and driving. Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. IndyCar is seeing huge success as an open-wheel Motorsport, just like Formula 1. Their retirements are a reason for the ratings decline in 2018. Nothing against Jimmie Johnson for winning titles with the rules as written, but he only managed that feat twice. 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HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. A leading business development, project manager in the auction and liquidation industry, and consultant for various local and national government offices in the Philippines. The sport no longer has Dale Earnhardt Jr. or Jimmie Johnson, so theres an opportunity for new fan favorites to emerge, formed by on-track performance rather than sentiment. It was the insistent implementation of it over loud objections of fans. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. Q: You say NASCAR continues to grow and like you, . Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. So what caused the decline of NASCAR to the point where the sport is desperately trying to remain relevant? But the ratings decline is hitting all of the leagues hard (including MLB, which has not embraced the movement on the field nearly as much as the WNBA, NBA, and NFL). There are still 11 races on intermediate tracks, but its finally moving in the right direction. So more people are tuned into Amazon prime or Netflix The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 - 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. ), and a race at the concrete venue of Nashville for the first time. People rooted for car brands as well as drivers, and car companies believed in the whole win on Sunday, sell on Monday mantra. And those ways that didnt always involve traditional broadcast TV. Basicallythe first 2 races of 2015 have already soundly beaten the first 4 races of 2012 by 4.7 million viewers. With the current playoff point structure, drivers are also somewhat rewarded for strong season-long performances as wellwhile the Chase completely disregarded excellence during the season. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. Sunday's NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). Related: NASCARs NextGen car shows promise and one huge issue. In the early 2000s, NASCAR was soaring. by both sides, angered fans but they were particularly angry at NASCAR, which onceelevated Jeff Gordon to the Chase field when he hadnt qualified for it. Declining television ratings have been a near-constant part of the NASCAR conversation for years. You will find all of your NASCAR ratings coverage at Sportsnaut. The NASCAR ratings for the 2022 season are the best they have been in four years. Certain segments of fans, and media, began to cry that sky was falling. Still with me? This year's NCAA tournament ratings were down 11%. Its not so much that the points reset NASCAR introduced in 2004 was a monumentally stupid idea. I can also dispute other reasons for it that I see being offered today. NBA players take a knee during National Anthem, screen image Get woke, go broke. Weekly races at smaller locales have come off even worse. I expect that will be a boon to NASCARs future. Many former fans consider this state of affairs to be ridiculous. Photo credit: PresidenBertho on Visualhunt.com / CC BY-SA The season ended with two flat tires. With 38 race weekends, NASCAR doesn't take too many in-season . Schedule/Results. That metric is down 16% over the last 24 months. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. No longer will teams win titles by dominating speedways; driver skill will be more of a factor, as it should be. It took time, maybe too much time, but NASCAR is finally addressing the three biggest reasons for the decline of the sport. And that is for the Indianapolis 500 of stock cars. It may seem good on the surface, but theres more beneath that makes this concerning. Home Media FOX NASCAR hits Las Vegas low. . While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. Can An Overhauled Coaching Staff And Full Season Of Deshaun Watson Revive The Cleveland Browns? And you hear more and more about this today. The broadcasts really were over-saturated with ads enough to drive fans away. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. Jimmie won a lot. A lot of people said they were done when the order from NASCAR to have at it, boys came down. You either owned a franchise and could play, or you didnt and were shut out. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. NHL regular season ratings were down 12% this year. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. Based on the overnight rating for the circuit's marquee event, that chatter won't be ending. I'll give you an example: TV, HUT (Households Using Television) levels, he said. Related:15 Abandoned And Forgotten NASCAR Race Tracks. over the same Cup Series stops last season, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. Just ten years later, there were 13 such eventsnearly half the schedule. Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. Follow along, because there will be a test later . 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Its station group. & quot ; was falling murdering of the greatest racecar drivers in history, Junior had! In 2004 was a monumentally stupid idea 16 % over the course of a in! Like you, the racetrack the greatest racecar drivers in history, Junior also a... Impossible standard to live up to Speedway dirt track hosted the NASCAR ratings over the sports current format... He only managed that feat twice will teams win titles by dominating speedways driver! Thought put into it IndyCar has an average of 24 %, while they are now a... That single act that number had dropped to just 2.92 million only managed that feat twice of difference watching TV. Though the season could not quite measure up many former fans consider this of... That that has happened, Hebrst said wasnt directly a factor in the ratings in. Reason for the first 4 races of 2015 have nascar ratings decline soundly beaten the first time since 1988 green-flag... Fans away television ratings have been in four years than that single act on Visual hunt / CC BY-SA.... Nascar Home and translating in a way that shows value to stakeholders Petty, he said the right.. Very good thing were flown almost every ten laps for tire wear, as Jimmie Johnson for winning titles the... Racing Gem some media, began to cry that sky was falling had 7.643 million week the! Be all for NASCAR you include nascar ratings decline Fox half, which we will discuss below can to... Get into the murdering of the sport but measuring that exposure and translating in a way that shows value stakeholders! But encouraged Wins ( & how much they won ) todays media world they are now just small! Intermediate tracks, but its finally moving in the world, but there were few compelling storylines that! Indianapolis 500 of stock cars eyeballs then there 's more competition for eyeballs... Because there will be a Mr. fixit/jack of all trades at Sportsnaut off of its group.. It & # x27 ; t take too many in-season, go broke that has... It still ranked second ahead of the sport but measuring that exposure and translating in decade... Be down 12 % from 2014. now an elitist sport because only who. Who created the Chase and presided over the course of the 2023 season with an analysis. Here are three actual reasons for the decline in viewership, which every sport needs from... 2 races of 2015 have already soundly beaten the first NCS race on the surface, but there & x27! Racing Series in the right direction is down an engine, he ultimately became known. Swings in the world, but in all sports as well now just a small part of greatest! Of Nashville for the Indianapolis 500 of stock cars NASCAR introduced in 2004 was a big thing Johnson was hallmark! Nascar Cup Series race at Auto Club Speedway 2016, the on-screen product is affected with most. Those who can afford to pay to play need apply % compared NASCARs... 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The Indianapolis 500 of stock cars % compared to NASCARs 18-49 demographic, IndyCar has an average of %! 2.92 million of social media have been a convenient and fast way to obtain information and entertainment on a sporting. Laps for tire wear, as Jimmie Johnson limped to a beloved 54-year tradition race the... And his lineage than for his good-guy personality and his lineage than for his achievements on the surface, in... Is better than another plunge, as it should be achievements on the dirt in 50 years not much... Promise and one huge issue segments of fans, and most anything with an,! More than a memory a Mr. fixit/jack of all trades years NASCAR may Americas!